Everybody knows the feeling: your team gives away a last-minute free kick at the edge of the box. A goal could cost you points or even worse: extra time. How likely is it really to score a direct free kick? I have looked through over 24,000 free kicks across the top European leagues and competitions to show you the spots a free kick is most promising and what the overall conversion rate is, i.e. how often do you actually score from such an opportunity. To make this data more insightful I have split the pitch (or better half a pitch) into 100 equal sized boxes. If a free kick is taken inside on of these boxes I group the outcome together. Below you see a heat map plotted on top of a half pitch. The boxes with the deepest red colour have the highest conversion rates. About half of the pitch remains green. For the 18 yard box the reason is obvious: there are no direct free kicks possible inside the box. On other parts of the pitch players don't usually opt for the direct free ki...